These days, people are seeking out and eating a lot more protein. The messages are mixed, however, according to protein market trends. “Eat more protein,” experts say. “But eat less meat.” What does this contradiction mean for consumers and the meat market? Are you on the alternative-protein bandwagon? In this post, we explore the newest trends in protein and why meat-based protein is here to stay.
As it turns out, protein is the king of nutrition. It provides vital amino acids for nearly every system in the body, helping it function properly and supporting structural integrity. In fact, all humans need about the same amount of dietary protein every day for basic lean muscle repair. “To reap other benefits, such as promoting satiety, encouraging steady blood sugar levels, and supporting lean muscle mass, one must consider the quality of protein and the quantity of the protein at every meal” (source). High-quality protein encourages optimal body function and the ability to build more muscle, making it the king of nutrition for many individuals.
Protein Market Trends
Demand for Convenience
Busy consumers are always looking for ways to make their hectic lives more manageable. Take the trend of meal kit boxes (featuring recipes and perfectly portioned ingredients delivered directly to your door) or the protein-smoothie craze. It’s a fact: “Consumers are seeking out flavorful, enjoyable products that provide quick and convenient ways to increase protein intake” (source). These include protein bars, protein powders, and protein shakes, amongst others.
Demand for Protein-Fortified Products
Nowadays, protein is used to fortify everything, from mainstay grocery items (like cereal and bread), to health and wellness foods, to sport nutrition products. New, more mainstream markets like infant nutrition and healthy-aging nutrition are helping propel this demand.
Demand for Alternative Proteins
Additionally, there is a big push from consumers for plant and – believe it or not – bug protein. Proteins from non-animal sources especially are gaining in popularity as consumers are looking to balance their diet with more plant-based food options. But these alternative protein sources are, for the most part, incomplete proteins, meaning they lack one or more of the essential amino acids your body needs to function properly.
For consumers who aim for the highest quality nutrition, a complete and balanced diet with both plant and animal protein is optimal. Some of the most common alternative proteins on the market today include the following:
Demand for More Efficient Proteins
According to protein market trends, 94 percent of consumers are still focused on animal protein, and for good reason. Animal protein is the most efficient when it comes to providing those vital amino acids we talked about, especially as an energy source, a weight management tactic, and muscle mass builder. The fact remains, animal-based proteins are more similar to our proteins; and thus, they are used more readily and rapidly than plant proteins in the body, allowing them to better operate at full tilt. On the other hand, plant proteins are somewhat compromised by their limitation of one or more amino acids.
A Change in Strategy
As the protein landscape continues to adapt to changing market trends, a few companies are changing the conversation, not just as it relates to different types of protein, but also in terms of technologies that allow us to improve sustainability for meat-based sources of protein. In general, unprocessed red meat and other lean meats are healthy and will continue to be a great source of protein for companies concerned with protein market trends. “Animal protein is the most efficient,” said Tyson CEO Tom Hayes in a recent interview with MeatingPlace.com. “It would take an ungodly amount of peanut butter to equal one serving of chicken.”
Why CHiKPRO® Protein Powder?
At CHiKPRO®, we keep track of protein market trends, and we know that finding the best proteins for your recommended daily intake needs can be challenging. That’s why we’ve developed an awesome protein powder that is a complete protein, highly digestible, and rich in the building blocks your body requires for wellness. Versatile and easy to use, this high-quality and highly efficient protein supplement contains 25 grams of protein in each 30-gram scoop! Plus, you can use it in pizza, waffles, smoothies, frittatas, and many more delicious recipes. It is non-allergenic, dairy-free, and gluten-free. CHiKPRO® also features in MEAT-SNX™ Chicken Protein Snack Mix, which comes in several different flavors, including Sweet BBQ, Cheese Pizza, and Cinnamon Bun. To learn more, please visit the CHiKPRO® website or contact us for more information. We’d love to hear from you!